Advertising Deadlines, Rates & Specs
Click below for the 2012 Vendor Media Kit!
The Voice Magazine Advertising
What is The Voice?
The Voice of Domino's Pizza Franchisees is our
DFA four-color, quarterly magazine comprised of about 60 pages. This
magazine is mailed out to all 1,300+ domestic franchisees in the
Domino's system; Domino's Pizza, LLC executives; and DFA vendors and
associates. Some of the topics we feature in the magazine
are: franchisee and DPLLC interviews, profitability best practices, CEO
updates, meeting recaps, calendar of events, DFA Board information,
training advice, marketing tips, Forum updates, Partners Foundation
updates, committee updates, survey results, and more!
What are the benefits of advertising in The Voice?
"The Voice" is:
...mailed to every national franchisee in the system and to corporate
...a place that many franchisees search when looking for a vendor, product or service
...a reference tool to look back upon as needed
...a great way to be introduced to the Domino’s community
...a
way to show your support for franchisees through their association -
all of our work is done on behalf of benefiting franchisees
...more
in demand (due to increased positive response from franchisees we have
received), as we have increased the content by more than 50 percent in
the past few years – there is more content that is being sought out by
franchisees
...a
great source of information to see some of the current trends in
Domino’s and to learn who the franchisees are and what they want
Scroll below to see the deadlines, rate and specs for featuring your products and services within our magazine.
2012 Ad Reservation
and Deadline Dates
Volume 16 Issue 1 (March 2012)
Ad Reservation- 2/3/12
Ad Due- 2/17/12
Voice Mailed- Mid March
Volume 16 Issue 2 (June 2012)
Ad Reservation- 5/4/12
Ad Due- 5/16/12
Voice Mailed- Mid June
Volume 16 Issue 3 (September 2012)
Ad Reservation- 8/3/12
Ads Due- 8/17/12
Voice Mailed- Mid September
Volume 16 Issue 4 (December 2012)
Ad Reservation- 11/2/12
Ads Due- 11/16/12
Voice Mailed- Mid December
Ad Rates:
· Half-page Ad: $1,295.00 (partner-$995)
· Full-page Ad: $1,795.00 (partner-$1395)
· Inside front Cover Ad: $2,095 (partner-$1895)
· Back-page Ad: $2,195.00 (partner-$1995)
· Two-page, Non-center Spread Ad: $2,400 (partner-$2200)
· Two-page, Center Spread Ad: $2,600 (partner- $2350) Discounted Annual Rates are also available if paid by March 2012 (see reservation form for details)
Ad Specifications:
Sizes
Full page Ad: 8 3/8 x 10 7/8: Bleeds are OK; provide 1/8" extended image area
*Text must be at least 1 inch from edges with full bleedHalf page Ad: 7 1/2 x 4 7/8: No bleeds
Colors
All Ads are produced in 4-color process printing
Submitting Art Work:
All
files must be submitted as a high resolution pdf file. These files can
be emailed, mailed on a disk, or uploaded to an FTP site. Ad design
services are available at an additional charge.
Franchisee Quotes:
Written permission from quoted franchisee(s) must be provided to the DFA for any vendor ads containing franchisee quotes.
Questions about purchasing space, ad placement, or content? Contact: Jamie Reams (210)-845-1072 x-3 or jamie@dominosdfa.com
DFA Web
Advertising
DFA Web Advertising is available on first come basis to all DFA approved vendors! If you are interested in getting word
out to our Franchisees via the Internet and would like to give Franchisees a
direct link to your company website, the DFA Website is a great place to do it!
With our top and footer ads your ad will not only appear on our home page but
also every page of our website. If
you have questions on Web Advertising or need assistance in designing your web
ad please contact Jamie Reams at: jamie@dominosdfa.com or 210-845-1072 x 3 for
more details. Please download the Web Reservation form below for details on pricing
and ad specifics.
What are the benefits of Web Advertising with the DFA?
- The DFA is one of the only associations that communicates
to all 1,300 franchisees (who own approximately 4,500 stores) almost every week.
In our emails we link Franchisees to our website which receives as many as
6,000 Franchisee visits a month!
- The DFA is the only website owned by the Domino’s
Pizza Franchise body and 100% of the proceeds from our ads and sales go
back into our system to help Franchisees!
- You can purchase a monthly web banner spot on
the DFA website for as little as $200 per month or $150 per month if you
are a DFA Vendor Partner. Unlike other websites that require a 6 to
12 month contract, the DFA only requires a one month commitment. You can try it for a month and
receive a free report of the views and clicks on your ad. If you are not happy with the
results, you can cancel your web advertising anytime after the first month
with no penalties.
- DFA Web Advertising includes a direct line of
access for franchisees to vendor websites with FREE web links.
- DFA Vendors receive FREE monthly tracking
reports of banner clicks.
- You can submit new or updated ads as many times
as you want without any charge.
- The DFA offers assistance in designing your
banner at no cost.
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